Invest in your business. No matter what the business, there are always some starting costs. You'll have to buy some merchandise, as well as a domain name, space to host your website and possibly a webmaster to design your website and look after everything for you.
Hire several employees to run the shop. Start with a couple of full-timers and a part-time worker to help during the busy weekend hours. These employees should have a background in lingeries or women's clothing sales, as well as experience with inventory and an attitude of discretion. To keep track of financial matters, take on an accountant. Get recommendations from the town's Chamber of Commerce, trade associations or neighboring businesses. Don't try to do everything by yourself, because that soon leads to burnout and mistakes.
Get the word out by doing creative marketing and merchandising. A lingerie shop attracts buyers by displaying its finest, most sexy wares in the window. Don't be afraid to push the envelope using well-crafted, classy selections from a variety of manufacturers. Try home parties and trunk shows with known designers to draw in shoppers, or have an opening sale event. Another attractor is a bra-fitting specialist, since most women don't wear the correct size bra. Use the Internet and social networking sites to reach out to customers and spread the word; direct mail is also useful, especially for sending out show invites and coupons.
Advertise your lingerie. Women's lingerie is a popular item that should sell well, but customers can't buy your sexy lingerie if they don't know that it's there. Places like Google and Yahoo will target your ads specifically to those most interested in them but charge a hefty fee. If you'd like to start small, try creating a Myspace page or advertising in forum groups that might be interested.
Offer an opening sale. If you do things right, people will be attracted by the discount. Assuming your product is good and you offer excellent service, you'll gain many repeat customers.
Make a template using Excel or by creating a table in Word. Set up the categories across the top, then mix up the items from each category under each heading. Make enough versions of the card so each guest's will be different.
At the shower, pass out the cards when the bride is opening her gifts. As each gift is opened, guests will mark off the item on their card, until someone gets Bingo. You may want to have a few rounds of Bingo to make sure the game keeps going throughout the entire gift opening process. Be sure to have some wonderful prizes on hand for the winners.MORE:cheap sexy lingerie
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